Insights on natural living, clinical nutrition, and modern herbology

5 Health Benefits of Earthing

5 Health Benefits of Earthing

Like all other creatures on this planet, humans have evolved while in direct electromagnetic connection with the earth, that is until the last few centuries.   What does it mean to be electrically coupled to the planet?  Simply put, it means touching the earth...

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Quercetin, the Master Flavonoid

Quercetin, the Master Flavonoid

Quercetin is finally getting its time in the spotlight, and it’s not a moment too soon.   With the winter approaching, the immune system is on everyone’s minds even more than it was already, which scarcely seemed possible.   As I’ve discussed in a previous article on...

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PFAS: the Forever Chemicals

PFAS: the Forever Chemicals

PFAS, also known as “forever chemicals”, have been detected in the blood of 99% of Americans. A recent study found them in significant amounts in multiple popular brands of bottled water, reminding us just how prevalent they still are despite the fact that we've known...

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We are herbalists, natural healthcare practitioners, bioharmonizers, and health-conscious creators with a passion for sharing our knowledge of plants and human optimization to help you rise above the chaos and live a life of radiant vitality.


Our team selects ingredients according to a painstaking process of reviewing all available scientific research on herbal biochemistry and human clinical trials.


First and foremost, we’re hardcore herbalists.  We formulate our products based on the premise that plants should come first and isolated nutrients second.


As industry veterans we’ve seen thousands of obscenely weak, trashy products, and it’s our pleasure to expose the rampant deception in the marketplace and provide a clean alternative.

“You never change things by fighting the existing reality.  To change something, build a new model that makes the existing model obsolete.”



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No label fluffing and no under-dosing, EVER.  All of our ingredients are dosed according to the exact clinical research, ensuring that your results match the available science.


We use full-disclosure labeling, meaning we disclose the exact amount of each ingredient and NEVER use proprietary blends.  We also cite the references to the published clinical science behind the myriad trademarked ingredients in our products. 


We appreciate how cellular processes like ATP production, neurotransmitter synthesis, hormone regulation, and inflammation response all factor into well-being, which is why our products offer so many side benefits.

CHOQ™ LLC. These statements have not been evaluated by the FDA. These products are not intended to treat, cure, diagnose, or prevent any disease.

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