THE CHOQ™ BLOG
Insights on natural living, clinical nutrition, and modern herbology
I’ve always loved Astragalus membranaceus because of the way that it represents the perfect overlap of immune-builder and adaptogen, something that’s fairly rare in the world of herbology. Yes, tonics like ginseng, rhodiola, and shilajit certainly have positive...
Like all other creatures on this planet, humans have evolved while in direct electromagnetic connection with the earth, that is until the last few centuries. What does it mean to be electrically coupled to the planet? Simply put, it means touching the earth...
Have you noticed how it seems like the world is accelerating like a merry-go-round that rotates faster and more chaotically with each passing year? If so, you're not alone. I’m right there with you. If 2020 has taught us anything, it’s that self-care is no longer...
Quercetin is finally getting its time in the spotlight, and it’s not a moment too soon. With the winter approaching, the immune system is on everyone’s minds even more than it was already, which scarcely seemed possible. As I’ve discussed in a previous article on...
You are not a machine. You're a living organism with purpose and feeling and irrational fuzziness. You're autopoietic, meaning that you renew and regenerate yourself. You are sovereign in your subjectivity, an ecosystem unto yourself who's dynamically,...
As adaptogens go, shilajit is as unique as it is versatile. Also known as salajit, mimie, mummiyo, and shilajatu, shilajit is—unlike nearly all other known adaptogenic substances—neither an herb nor a mushroom, but rather an herbomineral exudate harvested from...
Winter is coming, and given the situation the world has found itself in this year, it’s more critical than ever to support our immune systems from every possible angle. We’re seasonal creatures. Our biology is designed to harmonize with the earth’s natural...
PFAS, also known as “forever chemicals”, have been detected in the blood of 99% of Americans. A recent study found them in significant amounts in multiple popular brands of bottled water, reminding us just how prevalent they still are despite the fact that we've known...
There are a handful of adaptogens that most people in the supplements world have heard of. Ginseng, rhodiola, and ashwagandha are all household names, for example. These are all staples and have certainly earned their reputation as world-class herbal tonics for a...
WELCOME TO CHOQ™ NATION
We are herbalists, natural healthcare practitioners, bioharmonizers, and health-conscious creators with a passion for sharing our knowledge of plants and human optimization to help you rise above the chaos and live a life of radiant vitality.
Our team selects ingredients according to a painstaking process of reviewing all available scientific research on herbal biochemistry and human clinical trials.
First and foremost, we’re hardcore herbalists. We formulate our products based on the premise that plants should come first and isolated nutrients second.
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As industry veterans we’ve seen thousands of obscenely weak, trashy products, and it’s our pleasure to expose the rampant deception in the marketplace and provide a clean alternative.
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
OVER FOUR HUNDRED FIVE-STAR REVIEWS AND COUNTING
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Browse all reviews here
THE CHOQ™ FORMULATION PHILOSOPHY
No label fluffing and no under-dosing, EVER. All of our ingredients are dosed according to the exact clinical research, ensuring that your results match the available science.
We use full-disclosure labeling, meaning we disclose the exact amount of each ingredient and NEVER use proprietary blends. We also cite the references to the published clinical science behind the myriad trademarked ingredients in our products.
EXTREME PRODUCT VERSATILITY
We formulate groundbreaking products for health and well-being with science-based, plant-derived ingredients.