Shilajit: “The Destroyer of Weakness”

Shilajit, from the sanskrit word “rock-tar,” has been known by many names, including asphaltum, brag zhun, tasmayi, chao-tong, wu ling zhi, badha-naghay, shilajatu, mimie, mummiyo, mountain blood, rock sweat, and our personal favorite: “the destroyer of weakness.”

So what is shilajit and what does it do? Shilajit is a resinous exudation found on rocks 16,000 – 18,000 feet above sea level high in the mountains of Nepal, China, India, Pakistan, Chile, Russia, Georgia, Azerbaijan, Armenia and Tibet, including the Himalayas, Karakuram, Tibet Mountains, Caucasus mountains, Andes, Altai Mountains, and mountains of Gilgit Baltistan.

Shilajit is a phytocomplex rich in over 40 natural ionic minerals, though its key compounds are humic and fulvic acids found in soil enriched by the decomposition of vegetal substances like plants and molds such as thallose liverwort and the cactus-like Euphorbia royleana.

Used for centuries as an herbomineral drug in the ancient, traditional system of Indian medicine, “Ayurveda,” shilajit is known for its procognitive effects on the human brain, as well as its analgesic, adaptogenic, antiaging, antidyslipidemic, antioxidizing, anti-inflammatory, detoxifying, nootropic, immunomodulatory, and antidyslipidemic properties. That’s a mouthful, and that’s still saying nothing of its physical performance and aphrodisiacal benefits.

Sounds like magic, right? Too good to be true? Read on, truth seeker.

Shilajit Through History

The first recorded discovery and usage of shilajit is by Himalayan villagers living in the 6th century BCE, though some reports trace its use back to 3000 BCE. By the 3rd century BCE, shilajit was well known and widely used throughout Asia, with ancient Indian scholar Sushruta Samhita describing it as “a substance that cures all distempers of the body.”

Known as the “conqueror of mountains,” shilajit has been used for centuries by the sherpas of Nepal in their endeavors to scale the world’s highest summits, used as a cure for life-threatening, high-altitudinal conditions like hypoxia, pulmonary edema, and high altitude cerebral edema (HACE), improving the body’s response to high-altitudinal stressors. It’s not just superstition, either: the fulvic acid in shilajit is proven to stimulate blood formation in low temperatures and high altitudes, preventing cold exposure and hypoxia.

In the medieval era, shilajit was even thought to bestow its user with magical properties when combined with certain herbs and metals. But what is perhaps most fascinating about shilajit is that it is still unknown whether it is of biological or geological composition, as it contains both vitamins, minerals, and amino acids. Maybe there is some truth to the ancient Indian myths of the Devas and Asuras describing shilajit as a substance born from the friction between celestial bodies.

Another myth explains King Chandra Varma traveled to the Himalayas in search of a remedy to his poor health. When he reached the top of the mountain, he was gifted shilajit by the God Shiva, a magical cure for all his ills rewarded for his just and fair rule over India. We’ve cut out some of the hassle (like climbing a mountain and meeting Shiva) to bring the ancient miracle of shilajit to you.

Think about this: Shilajit takes millions of years to develop on the summits of the most remote mountains on earth. It is a substance formerly granted only to those men intrepid, brave, or foolish enough to climb in search of it. Whether on or off the mountain, men have sought and obtained this exotic panacea under the most strenuous and dangerous of conditions.

But guess what, baby? It’s 2019, and that means you can get just buy your shilajit right here on www.choq.com. The future is bright.

So What’s In This Stuff?

Shilajit is pretty gross. It looks gross, smells gross, and tastes as bad as it looks and smells. So why use it? Well, nothing in life is free, and anything in life worth having is hard to get.

There are four primary chemical compounds in shilajit: fulvic acid, Tirucalloic-type triterpenoids, Di-benzo-alpha-pyrones, and 4-methoxy-6-carbomethoxybiphenyl. In addition, shilajit contains vitamins, minerals, amino acids, humic acids, chromoproteins, and other healthy phytonutrients.

Studies demonstrate that the high fulvic acid content of shilajit (over 80%) is what produces the substance’s curative and antioxidant properties. Because of fulvic acid’s low molecular weight, it is easily absorbed by the human intestinal tract and eliminated from the body within hours.

This same fulvic acid content is thought to be the source of its effectiveness against neurodegenerative disorders, as fulvic acid prevents tau protein self-aggregation into pathological filaments in the brain.

Fulvic acid is also required to dilate cell walls and transport minerals into cells. If we can’t absorb the vitamins and minerals we ingest, our tissues become deficient and we become physically and mentally drained. Due to its high fulvic acid content, shilajit increases the bioavailability of vitamins and minerals throughout the body, boosting energy and decreasing recovery time.

It is believed that the lack of mineral and vitamin absorption through cell walls speeds up the aging process, or senescence. Fulvic acid allows the 40+ vitamins and minerals found in shilajit to enter into the cells of the body rapidly, prolonging cell life and promoting healthy blood, skin, bones, and tissue with minerals like silver, iron, silicon, manganese, copper, selenium, and zinc

Observed Effects

Clinical studies conducted for decades on animals with shilajit have shown positive results in memory and anti-stress enhancement, as well as antioxidant, anti-diabetic and immune system-

enhancing properties. These studies also support shilajit as a “revitalizer” or “rejuvenator,” enhancing adenosine triphosphate (ATP) production in the body.

In human males aged 45-55, Shilajit was discovered to significantly increase testosterone production in the body, enhancing spermatogenesis and promoting dehydroepiandrosterone (DHEA-S), the precursor to testosterone. In obese males, shilajit was clinically proven to reduce serum triglycerides and serum cholesterol while improving HDL (high-density lipoprotein) cholesterol.

Shilajit was also shown to upregulate ECM-related genes that control muscle mechanotransduction, elasticity, repair, and regeneration. Due to its fulvic acid content, it also helps remove lactic acid from the muscles, making it a great pre- and post-workout supplement.

For this same reason, shilajit is even being considered as a primary application for the prevention of Alzheimer’s disease, which is thought to be caused by the misfolding of aggregation process in the brain, usually from tau proteins disassociating from axonal microtubules, which have an impact on four-repeat microtubule binding domain. Fulvic acid has been shown to inhibit the aggregation process, positively affecting cognition.

Is My Shilajit Shi-legit?

Unfortunately, not all shilajit is created equally. Where your shilajit comes from plays a large part in determining its active health benefits. In fact, the health benefits of shilajit are more pronounced depending on where (and how) it’s sourced.

There are several types of shilajit found throughout the world: swarna, a yellowish red shilajit thought to be derived from gold, rajat, a white shilajit thought to be derived from silver, tamra, a blue shilajit thought to be derived from copper, and lauha, a pitch-black shilajit thought to be derived from black iron. Amongst these, lauha, black shilajit, is the variety most sought-after.

Shilajit is considered a millenary product in nature, meaning it takes thousands, even millions of years for the decomposition of plant material to create shilajit. Recent studies have shown that Andean shilajit in Chile, for example, has a higher Oxygen Radical Absorbance Capacity (ORAC) index than both Noni and blueberries, solidifying its use as a natural antioxidant.

But real shilajit is getting harder to source. Due to its popularity, constant harvesting of shilajit has decreased its availability. Because there is not enough naturally-harvested shilajit to meet market demand, many companies pass off random tar-like resins as real shilajit, or mix their shilajit with chemical supplements that negate its health benefits.

The Risks of Shilajit Wannabes

Most of the language being used by these duplicitous companies is euphemistic in nature. When they say “organic,” what do they really mean? In the U.S., any company can slap the word “organic” on their product and pass it off as the real deal. But only the United States Department of Agriculture USDA and Food and Drug Administration (FDA) can certify products as “organic.”

Because they are classified as food and not drugs, dietary supplements are not regulated by the FDA, which means disreputable companies aren’t required to test their products for safety. Today, the FDA is attempting to strengthen its regulation of dietary supplements, but many Shilajit products on the market are still untested.

In 2016, NaturalNews blew the whistle on Healthforce Superfoods, a now-defunct supplement company that was selling shilajit products in the U.S. and Canada contaminated by lead and arsenic. Canada went so far as to ban shilajit entirely after identifying several fake companies passing off unapproved products as “natural” despite containing copious amounts of lead.

Many “authentic” and “organic” shilajit products on the market are even contaminated by toxic heavy metals like lead, arsenic, and aluminium, which are soil contaminants left behind due to improper concentration and purification processes that use harsh solvents. Where your shilajit comes from (climate, soil quality) and how it is refined are the main factors that determine its health benefits.

A lot of shilajit products out there are “rated” by one or more so-called verification companies including ConsumerLabs, The U.S. Pharmacopeial Convention, or NSF International. While these organizations do provide a certain level of quality testing, they can’t guarantee that a product is safe for human consumption.

The USDA organic standards are the most stringent standards set forth for the classification of “organic” and “purified” supplements, exceeding the criteria set forth by lesser organizations. At CHOQ™, we never settle for less than the best, so we went with the best.

Primavie®: Real-Deal Shilajit

The shilajit we use in CHOQ™ is a USDA certified Organic shilajit called “PrimaVie®,” a premium, biome-optimized, water-processed shilajit extract concentrated without the use of harsh solvents using Green Chemistry Principles. Today, it is the first and only clinically-backed organic shilajit available on the market and the only form of shilajit made by the exact U.S. patent specifications to be considered real, purified shilajit.

Sourced from the Himalayas, every batch of PrimaVie® is tested for impurities and toxins by credible third-party certifiers. A proud member of the Council of Responsible Nutrition and the American Herbal Products Association (AHPA), PrimaVie® is FDA (GRAS) certified, boasting the highest bioactive shilajit available on the market containing properly-dosed fulvic acid, urolithins (DBPs) and more than 40 microminerals.

They say patience is a virtue. Not only have you had to wait millions of years for celestial snakes and mountains to produce shilajit, you’ve also had to wait at least two decades before its extraction and production were perfected. PrimaVie® even passed the hipster approval test when WholeFoods Magazine picked up on a 2019 touting its benefits.

PrimaVie® is the CHOQ™ choice. Vegetarian, kosher, halal, and protected by multiple U.S. and international patents, PrimaVie® is the only truly purified form of shilajit available today, clinically proven to support male sexual health, boost mitochondrial energy, up-regulate steroidogenic genes and the genes for collagen synthesis, and improve the bioavailability of CoQ10. Clinical studies with PrimaVie® demonstrated that 8 weeks of PrimaVie® supplementation at 500mg/daily promoted the retention of maximal muscular strength and elicited “favorable muscle and connective tissue adaptations” in all subjects.

PrimaVie® For You and Me

At CHOQ™, we use the same 500mg/daily dosage clinically proven to increase testosterone and skeletal health in our CHOQ™ Daily capsules. Whether the mountain you’re scaling is real or figurative, we recognize that shilajit can take you to the top.

Unlike our competitors, we aren’t here to sell you placebos, snakeoil, and fluff. We use PrimaVie® not only because it’s pure, but because it’s proven.

Take the 90 day CHOQ™ Daily challenge. With our PrimaVie®-rich formula, there’s no peak you can’t reach. Remember: before you walk the walk, you gotta CHOQ™ the CHOQ™.

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CHOQ™ LLC. These statements have not been evaluated by the FDA. These products are not intended to treat, cure, diagnose, or prevent any disease.

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