About Us

how we are

creating

the future

RAISING THE BAR

“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”

-Buckminster Fuller

CHOQ® is that new model: research-based, highly effective supplements with full disclosure labels that help you optimize your performance throughout all aspects of life.

In an industry dominated by “me too” clones who are all about the bottom line, we’re passionate folks who truly live the lifestyle and care deeply about providing solutions to help you rise above the chaos and live a life of radiant vitality.

the choq standard

SAFETY

Safety first

POTENCY

Supplements that work

TRANSPARENCY

Full disclosure labels

All ingredients are properly tested

All CHOQ® products are bottled in a cGMP-certified facility and all ingredients are tested for contaminants like heavy metals and bacteria. Anything that doesn't meet our strict quality standards is rejected.

We make supplements you can feel.

Our formulators are trained experts in herbology and nutrition, so CHOQ products contain the right form and dose of each ingredient. Instead of using raw herbal material, we use standardized extracts that have been lab-verified to contain specific amounts of active phytochemicals. Our vitamins and minerals are always in a highly bioavailable, natural form that the body can easily work with.

We tell you everything.

Many companies use proprietary blends to hide the fact that they're underdosing you to save money. Unlike 90% of supplement companies, CHOQ practices full-disclosure labeling, meaning that we give you the exact amount of every active ingredient. We also share the references to the studies that have been done on the many unique and patented ingredients we feature so you can review the research for yourself.

our

process

Research

The initial step by the CHOQ Research and Development team is to envision how a specific product can optimize human physiology and produce the most powerful results possible. The team first focuses on traditional uses of herbs by ancient cultures with established use cases then selects the herbs and ingredients with comprehensive research that validates their function.

Source

CHOQ R&D searches the globe for premium ingredients, selecting only those of the highest purity and effectiveness that are well-documented by clinical studies and research. For example, the 100:1 Tongkat Ali extract we use is wildcrafted in Malaysian rainforests, hot water purified to increase potency one hundred-fold, and has 13 human clinical studies supporting its effectiveness.

Formulate

The CHOQ R&D team has taken the art and science of formulation to the highest level, combining herbs and nutrients that individually produce certain results, and when combined work synergistically to greatly enhance the potency of the product and overall impact on its user.

Stack

CHOQ products have been strategically developed to “stack” for optimal results. Bundles are intended to optimize common areas of concern such as immunity, energy, and focus. Bundling our products increases the desired results and substantially reduces the cost.

Deliver

Consistent dosing is essential to maximize the effects of nutritional supplements. Clinical trials have demonstrated that more significant results occur after several consecutive months of use. CHOQ has developed subscription-based delivery to ensure customers attain the optimum results with maximum ease.