Insights on natural living, clinical nutrition, and modern herbology

Glyphosate Exposed: the Séralini Papers

Glyphosate Exposed: the Séralini Papers

After decades of the majority of the population being bombarded with the notion that glyphosate—the active compound in Roundup—is non-toxic, it’s finally becoming common knowledge that it’s anything but.   One of the main reasons why glyphosate’s toxicity is finally...

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Why You Need to Be a Player

Why You Need to Be a Player

*Note: the topic of this blog is actually far more innocent than the title suggests 😉 “The debt we owe to the play of imagination is incalculable” -Carl Jung “We don’t stop playing because we grow old; we grow old because we stop playing.”  -George Bernard Shaw “Work...

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We are herbalists, natural healthcare practitioners, bioharmonizers, and health-conscious creators with a passion for sharing our knowledge of plants and human optimization to help you rise above the chaos and live a life of radiant vitality.


Our team selects ingredients according to a painstaking process of reviewing all available scientific research on herbal biochemistry and human clinical trials.


First and foremost, we’re hardcore herbalists.  We formulate our products based on the premise that plants should come first and isolated nutrients second.


As industry veterans we’ve seen thousands of obscenely weak, trashy products, and it’s our pleasure to expose the rampant deception in the marketplace and provide a clean alternative.

“You never change things by fighting the existing reality.  To change something, build a new model that makes the existing model obsolete.”



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No label fluffing and no under-dosing, EVER.  All of our ingredients are dosed according to the exact clinical research, ensuring that your results match the available science.


We use full-disclosure labeling, meaning we disclose the exact amount of each ingredient and NEVER use proprietary blends.  We also cite the references to the published clinical science behind the myriad trademarked ingredients in our products. 


We appreciate how cellular processes like ATP production, neurotransmitter synthesis, hormone regulation, and inflammation response all factor into well-being, which is why our products offer so many side benefits.

CHOQ™ LLC. These statements have not been evaluated by the FDA. These products are not intended to treat, cure, diagnose, or prevent any disease.

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