Your uncle, your old roommate, your golfing buddy.  Anyone can start a turnkey supplements company these days to make some extra scratch, and most of them produce generic “me too” products because they don’t have the expertise to build their own formulas.

Too many products out there are created with cheap, untested, non-standardized ingredients.  Many CHOQ® products feature name-brand ingredients backed by clinical research and analyzed using HPLC (High Performance Liquid Chromatography) and other analytical methods to verify potency and purity.

For example, each batch of CHOQ Minerals contains at least 63% Fulvic Acids, ensuring that you’re getting a significant dose (over 600 mg) of Fulvic Acids per serving.

Bottom-of-the-barrel binders, fillers, flow agents, and capsules…just to save two pennies a bottle.  Welcome to the world of business-as-usual in the supplements industry.

If a company is putting their products inside of capsules made of artificially dyed, pesticide-laden Chinese beef gelatin, do you really think they care about quality?  CHOQ Minerals comes in easy-to-digest capsules that are made of vegan plant cellulose and not gelatin because it’s worth paying the extra money for a truly clean product.

The cheapest nutrients are often the ones that chemists first learned how to synthesize almost 100 years ago, and despite advancements in the creation of more natural, bioavailable vitamins and minerals, the warehouses are still stockpiled with barrels upon barrels of low-bioavailability vitamins that were probably made during the Cold War.

Take the synthetic B12 Cyanocobalamin, for example.  It was created in the 1940s and is still used today, despite the fact that it doesn’t occur anywhere in nature and contains cyanide.  At CHOQ®, we only use nutrients in molecular forms that are safe and bioavailable, such as methylcobalamin (B12) and 5-MTHF (folate).

Additionally, all of our products are 100% vegan, non-GMO, and soy-free.