ARMOR: A NEXT-GENERATION IMMUNO-ADAPTOGEN FOR 2020
Immunity isn’t JUST about protecting yourself from the things outside of your body.
It’s also about being immune to the ravages of chronic stress. It’s about maintaining a healthy inflammation response, which keeps your nervous system, joints, and muscles functioning smoothly.
Although CHOQ™ Armor provides powerful, professional-grade immune defense, it was designed to be infinitely more.
Ready for the most advanced immune product on the market? Try CHOQ™ ARMOR today!
WHAT DO IMMUNITY, STRESS, INFLAMMATION, AND MOOD HAVE IN COMMON?
THE SHORT ANSWER? EVERYTHING.
In the body, every part is deeply connected.
Long gone are the days when we could safely pretend that the body is just a collection of isolated systems. The more we look at one part of the body, the more we see how it interacts with all the others as an integrated whole.
It’s time to stop looking at individual trees, and start focusing on the entire forest.
Your immune system is extraordinarily complex, and maintaining your health requires a dynamic interplay between the body’s defenses and the various challenges that come their way.
In this era, the challenges are vast and varied.
We have every reason to be out of balance: worry, stress, environmental toxins, a lackluster diet, and fewer opportunities for exercise. These lifestyle factors all affect our resilience.
The brain is an organ like any other. It requires a healthy, balanced inflammation response to function optimally, and is dependent on other systems to stay in balance.
When it comes to mood, it’s critical that the brain maintains this healthy inflammation response in order to support optimal neurotransmitter synthesis. Even a compound like histamine is robustly psychoactive, exerting powerful effects on how the brain functions and changing the way you think, feel, and respond to stressors.
It goes both ways. Our mental state also strongly affects our immune system, as our immune cells have receptors for stress hormones and can alter their activities based on our fluctuating moods.
All the best formulators know this truth, that everything in the body is connected, and they design their products accordingly.
There are thousands of immune supplements on the market, and some of them aren’t half bad, but none of them are as comprehensive as CHOQ™ Armor because it’s designed to support not just the immune system, but also the central nervous system, histamine system, lungs, muscles, joints, and digestive system, all the while simultaneously providing optimal cytokine balance and supporting a healthy inflammation response throughout the entire body.
Few immune products can claim this mastery of versatility.
Read on to see the principles behind how CHOQ™ formulates and what makes Armor as unique as it is effective.
What makes CHOQ™ Products Different?
Our Formulation Philosophy
Most supplements out there today feature trendy, marketable ingredients but often at measly sub-threshold doses, like 5 milligrams of fenugreek buried in a proprietary blend of 15 ingredients.
This practice, called ‘Fairy Dusting’, is a shameful but all too common strategy for maximizing profits. It helps all the less-than-scrupulous wannabes get away with charging top dollar for products that cost $3 a bottle to make.
All fluff and no substance.
CHOQ™ formulates around award-winning, research-based ingredients, using enough of each one to ensure that the amount you’re taking actually does something.
We only use active doses as a matter of principle, and we always disclose the exact amount on the label so you know we’re telling the truth.
Ingredients that work, at doses that work. That’s the CHOQ™ Formulation Philosophy.
Backed by Research
Your uncle, your old roommate, your golfing buddy. Anyone can start a turnkey supplements company these days to make some extra scratch, and most of them produce generic “me too” products because they don’t have the expertise to build their own formulas.
Too many products out there are created with cheap, untested, non-standardized ingredients. CHOQ™ formulas feature name-brand ingredients backed by clinical research and analyzed using HPLC (High Performance Liquid Chromatography) and other analytical methods to verify potency and purity.
The trademarked ingredients in CHOQ™ Armor have been the subject of more than 30 clinical studies because, even though we’re serious herbalists, we feel that scientific validation is critical in today’s Wild West landscape.
Bottom-of-the-barrel binders, fillers, flow agents, and capsules…just to save two pennies a bottle. Welcome to the world of business-as-usual in the supplements industry.
If a company is putting their products inside of capsules made of artificially dyed, pesticide-laden Chinese beef gelatin, do you really think they care about quality? At CHOQ™, we use plant cellulose, organic rice, and other clean, food-grade excipients because it’s worth paying the extra money for a truly clean product.
Natural, Bioavailable ingredients
The cheapest nutrients are often the ones that chemists first learned how to synthesize almost 100 years ago, and despite advancements in the creation of more natural, bioavailable vitamins and minerals, the warehouses are still stockpiled with barrels upon barrels of low-bioavailability vitamins that were probably made during the Cold War.
Take the synthetic B12 Cyanocobalamin, for example. It was created in the 1940s and is still used today, despite the fact that it doesn’t occur anywhere in nature and contains cyanide. At CHOQ™, we only use nutrients in molecular forms that are safe and bioavailable, such as methylcobalamin (B12) and 5-MTHF (folate).
Additionally, all of our products are also 100% vegan.
HOW IS CHOQ™ RAISING THE BAR?
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
Everyone on the CHOQ™ team has one thing in common: we’ve each seen tens of thousands of crappy products during our decades of experience in the natural products industry, and it’s our mission to create a product line that reflects our passion for integrity and lets us shed some light on everything that’s wrong with the marketplace.
CHOQ™ is that new model: research-based, highly effective supplements with full disclosure labels that help you optimize your performance throughout all aspects of life.
Our veteran formulators eat, sleep, and breathe this stuff. In an industry dominated by “me too” clones who are all about the bottom line, we’re proud to tell you that we’re not afraid to pay extra for trademarked, research-based ingredients, even if we make less money per bottle than our competitors.
A next-gen immuno-adaptogen to help you through challenging times
CHOQ™ Armor was designed first and foremost as a professional-grade immune defense tool but, like all of our products, it also provides a multitude of other critical health benefits.
In addition to supporting healthy immune function, this highly versatile product also:
- Enhances the activity of White Blood Cells (WBCs)
- Supports healthy inflammation response
- Provides natural pain relief *
- Promotes respiratory wellness
- Enhances your resistance to stress
- Supports healthy histamine response
- Eases post-workout recovery
- Supports calm focus
Your immune system and your nervous system are in an elaborate dance with each other.
And the best way to stay in balance is to focus on BOTH.
*Provides temporary relief from minor aches and pains
Clinically researched ingredients at therapeutic dosages
Quality matters. R&D matters. CHOQ™ Armor was meticulously formulated with patented, evidence-based ingredients that make it the most advanced immune product on the market.
Quercefit® Quercetin Phytosome
One of the world’s most powerful immune-modulating bioflavonoids, Quercetin is a powerhouse when it comes to supporting respiratory function and healthy histamine levels. The problem is that it has extremely poor bioavailability.
Quercefit® Quercetin Phytosome uses a unique patented process to enhance the bioavailability of Quercetin by 2,000%. You would need to take at least 20 capsules of another brand’s quercetin to get the equivalent of just one serving of CHOQ™ Armor.
- Immune defense & respiratory function
- A healthy inflammation response
- Healthy histamine levels (via mast cell stabilization)
- Modulation of Th1 and Th2 cytokine production
- Healthy collagen formation
- Free radical scavenging
Organic ParActin® Andrographis
Used for thousands of years by Ayurveda and TCM, Andrographis paniculata is one of the most robust immune-boosting botanicals available today.
Organic ParActin®, a patented, standardized extract, is the most well-researched Andrographis available. The extract–rich in andrographolides, 14 deoxyandrographolides, and neoandrographolides–is the subject of 2 clinical studies.
- Unparalleled immune defense
- A healthy inflammation response
- Temporary relief from minor aches and pains
- Healthy muscle mass
- Optimal cognitive function
- Serotonin synthesis
- Collagen formation
- Healthy joint function
Organic AstraCare™ Astragalus
Also known as Huang Qi in TCM, Astragalus membranaceus is an herb that provides the perfect balance of immune and mitochondrial support.
Astragalus has been used for thousands of years to support vigorous energy levels and to strengthen the cells of the immune system.
A highly standardized, organic product boasting more than 50% polysaccharides by weight, AstraCare™ supports:
- Healthy White Blood Cell (WBC) function
- Stimulant-free energy
- Healthy histamine levels
- Digestive function
- Free radical scavenging
- Mitochondrial energy production (ATP)
- Healthy mood and cognitive function
Standardized Lemon Balm Extract
Also known as Melissa officinalis, lemon balm is utilized by naturopaths and classical herbalists throughout the world for its rapid-acting mood support benefits.
In addition to its ability to support states of calm focus, lemon balm is also an impeccable immune support herb that soothes the digestive system and calms down stress chemistry.
Our standardized lemon balm extract supports:
- Optimal immune function
- Healthy levels of the calming neurotransmitter GABA
- Tranquility, mental clarity, and focus
- Healthy stress response
- Digestive function
- Healthy sleep cycles
AstraGin® Notoginseng & Astragalus
Digestive and immune health are deeply intertwined. That’s why CHOQ™ Armor contains AstraGin®.
A multi-patented blend of two different botanicals–Astragalus membranaceus and Panax notoginseng–AstraGin® has been demonstrated to increase the absorption of a variety of different nutrients while supporting gut barrier integrity.
The subject of 24 studies, AstraGin® supports:
- Increased absorption of amino acids, fatty acids, vitamins, and phytonutrients
- Healthy immune function within the digestive tract
- Gut barrier integrity
- Intestinal epithelial function
- A healthy digestive inflammation response
because research matters.
In total, the ingredients in CHOQ™ ARMOR have been the subject of over 30 studies.
Click the button below to browse the research on the trademarked ingredients in Armor.
So what does ‘professional-grade immune defense’ mean?
If you were going into battle, you wouldn’t just put on a helmet and run out the door.
You would cover your torso, your arms, and your legs. You would grab the right gloves and the right footwear. And you would need extra strength to keep up your speed with all that metal weighing you down.
A professional-grade immune defense tool is one that fortifies multiple interrelated systems to provide whole-body support. This can only be done by professional formulators who understand the deep relationships between the body’s systems and can use this information to build a product with these principles in mind.
Armor is the premier immuno-adaptogen for 2021, a massively versatile multi-tool that provides:
Powerful yet Balanced Immune Defense
It’s not just about ramping up your immune system. It’s about knowing which parts you’re working with. In immunology, this often means bolstering Th1 cells and modulating Th2 cells, which ensures that your immune system is functioning in the most balanced fashion. CHOQ™ Armor’s ingredients support this ideal balance.
Neuro-Immune Mood Support
Your immune system and your mood are deeply interconnected. CHOQ™ Armor was formulated with this concept in mind. Supporting optimal cytokine balance, GABA levels, and a healthy neuro-inflammation response all help keep your stress chemistry in check so you can maintain a state of calm focus.
Respiratory Support & Healthy Histamine Levels
Histamine is about so much more than watery eyes and handkerchiefs. A psychoactive neurotransmitter that functions not only in the lungs and sinuses–but also in the brain and spinal cord–histamine can profoundly impact our concentration and stress levels. Quercefit® and Astragalus are both world-renowned for supporting healthy seasonal histamine levels and respiratory function.
Natural Pain Relief and Healthy Inflammation Response
Ingredients like Quercefit® and ParActin® are evidence-based all-stars when it comes to supporting healthy cytokine levels and keeping your muscles and joints running smoothly. For these reasons, CHOQ™ Armor is as excellent for post-workout recovery as it is for temporary relief from the occasional aches and pains that come from living life.
Optimal Digestion and Increased Nutrient Uptake
The digestive system, brain, and immune system all heavily rely on each other. In order to provide truly comprehensive support, CHOQ™ Armor utilizes Lemon Balm extract and AstraGin®, ingredients that help to calm the enteric nervous system, enhance gut barrier integrity, and enhance the absorption of vitamins, amino acids, and phytonutrients.
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There are countless immune supplements out there, but there’s only one true immuno-adaptogen made specifically to help you survive the stressors of 2021: CHOQ™ Armor.
With a quercetin phytosome that boasts 20x bioavailability, powerful mood and histamine support, and patented, scientifically-verified ingredients, CHOQ™ Armor stands on its own as a best-in-class, multi-system immune defense tool.
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