Welcome to the first edition of the CHOQ Cringe Report! This week’s feature: Nestlé’s ‘Superbabies’ video.
I dare you to watch this whole video and not cringe.
Nestlé, the 150+ year-old megacorporation, has been buying up supplement companies for decades. This list includes:
- Garden of Life
- Douglas Laboratories
- Pure Encapsulations
- Nature’s Bounty
- American Health
- Puritan’s Pride
Despite Nestlé’s apparent passion for nutrition and natural living, the company for some reason has drawn the ire of various organizations over its alleged efforts to convince mothers to use its formula instead of breastfeeding, including both the World Health Organization and the International Baby Food Action Network.
And what’s the result of all this bad press? Superbabies!
That’s right, what says ‘we care about natural health even though we sell baby formula’ more than a blatant pro-breastfeeding CGI propaganda video with dancing babies?!